Job Description
About you:
This role requires you to write, create, edit, and publish content that is informative, builds meaningful connections and encourages engagement across multiple channels to support business strategy and goals.
This is a demanding and fast-moving role that requires someone who is able to exercise good judgement, can work with and take advice and recommendations from a team of high performing professionals without being intimidated and display significant initiative and creative chops.
Most importantly, you understand how to create content that nurtures prospect and moves them closer to the consideration stage of their buying journey for our website, email, and social media channels mainly in the blog and email marketing space.
As part of a global team, you will own the content marketing strategy, working closely with the Head of Marketing, Divisional Marketing Managers, sales, product management, and the rest of the Access Recruitment team to drive growth through its marketing content.
This job will ideally require at least 1 year of proven professional experience in writing or content development. You possess excellent written and verbal communication skills in English, and a passion for writing and storytelling.
Day-to-day, you will:
- You will work closely within the team to create and maintain resources that support Sales, Marketing and Customer Success.
- Develop and execute content ideas which help support campaign messaging to be used in the wider customer marketing programmes. Content could include blogs, video, podcast, white papers, eBooks, reports, webinars, infographic, etc.
- Work with our SEO specialist to create keyword rich web content including optimizing content, with a focus on driving traffic to the website and increasing demand for Access solutions.
- Stay up to date with the latest trends in the recruitment tech space to ensure our content remains timely and relevant
- Produce creative concepts to move prospects from ‘lead’ to ‘consideration’ stage of the funnel i.e., sign up for a demo of our software
- Work with the wider team in brand, paid ads, and content space to identify means of driving traffic back to our website
- Continually measure and report on results vs targets; optimize plans and test, measure, learn to find original approaches; analyze and define audience segments to drive content campaign plans.
- Ad-hoc duties
Your skills and experiences might also include:
- Knowledge of creating and implementing online content strategy and content delivery.
- Sound understanding of email marketing workflows
- Ability to produce and edit content across a variety of mediums; and at a fast pace
- A keen eye for aesthetics and excellent attention to detail
- Ability to think outside the box to produce creative and innovative content suggestions
- Ability to contribute and manage content strategies in line with the brand’s wider objectives
- Experience using email marketing and reporting software such as Marketo, Umbraco, Google Analytic or similar
- Can work independently and can hit the ground running (albeit with plenty of support)
- Knowledge of SEO desirable
- BA (Hons) Marketing Degree or equivalent also desirable
ABOUT VINCERE
Vincere is a SaaS Cloud recruitment platform transforming the recruitment market with a CRM-based marketing system focused on recruitment, candidate relationship management, on-boarding, and back-office Pay & bill management. We have set our sights on executing the next generation of recruitment systems to the market, employing artificial intelligence and machine-augmented decision making to streamline recruitment processes, bring quantum improvements to recruiting, and weaponize our customers through technology.
Vincere has a nimble, hard-driving team that is rapidly growing a worldwide scale. If you are passionate about innovation, and want to be involved in revolutionizing the recruiting world then we want to hear from you.
