Content Specialist [South Africa]

 

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JOB DESCRIPTION:

Job Title: Content Specialist
Employment Type: Permanent

JOB SCOPE & RESPONSIBILITIES

• Develop plans for generating meaningful content to drive increased traffic, engagement, and brand visibility, in line with customers characteristics and online preferences.
• Conceptualise and plan for digital content storyline and layouts for various channels ensuring content remains fresh and exciting.
• Brainstorm, design and deliver content in different forms including video, photographs, social, written, etc.
• Produce general copywriting for the company website and blogs including:
• Copywriting for consumer and corporate website.
• Promotional website content: promotions, events, advert banners, and special offers.
• Promotional copy for business emails.
• Social media content organic and paid.
• Promotional and enticing copy for online advertising campaigns (e.g., Google AdWords, Facebook Ads).
• Attends occasional events to support real-time and wrap-up coverage.
• Develop and upload content to social platforms: Facebook, Instagram, YouTube, Twitter, LinkedIn.
• Develop and upload content to digital paid media platforms: Google Search, Google Display.
• Develop and upload dynamic content (specials, events, and promotions) to the company website.
• Proof-read and edit content for various platforms.
• Review and optimise the ongoing performance of all content using key SEO strategies and tools to ensure growth.
• Own the photographic e-commerce assets and image library including renaming, resizing, and uploading images from photoshoots.
• Facilitate the image editing process, including retouching, and resizing with speed and accuracy.
• Work with editors, producers, and other designers to resolve technical and/or design issues.
• Correspond and obtain approvals on final content, against brief.
• Be an ideas bank of new innovation and concepts to be used as a foundation for content for various online channels in line with business requirements.
• Perform content audits.
• Commission, edit, and proofread content ensuring it meets style, tone, and marketing message requirements, as well as reflecting the company brand.
• Co-ordinate the online community content and reputation management for the business, engaging with communities across all social platforms; Adobe. social listening, tracking, and tagging and respond to complaints, inquiries, and comments through Adobe Social.
• Complete monthly content and social (organic and paid) reports, including the analysis and ROI of relevant content aimed at specific channels and market segments.
• Maintain an extensive digital and physical collection sample archive.

QUALIFICATION AND EXPERIENCE

Qualification:

• 3 Year Bachelors Degree preferably in marketing, communication, English or journalism.
• Copywriting certification.
• GAIQ certification is an advantage.

Experience:

• A minimum of 3 years experience marketing with experience using one or more digital content management systems (Adobe Experience Manager, WordPress, etc.).
• Experience coordinating and managing suppliers and an outsourced content team.
• Knowledge / ability to use a social media scheduling tool.

Work conditions and special requirements

• May be required to work outside of normal working hours, in line with operational requirements (including weekends, public holidays).

COMPETENCIES

Technical proficiency:

• Digital content management systems (Adobe Experience Manager, WordPress, etc.).
• Rules of each social platform and best practice.
• Digital asset management.
• SEO: keyword implementation, site links, metadata.
• Basic HTML and CSS understanding.
• Basic understanding of Google Analytics.
• Ability to use browser developer tools to review content on different device screen sizes.
• Knowledge of bootstrap.
• Knowledge and enjoyment of sport.
• Advantageous:
  
  • Google Webmaster.
  • Photoshop and basic design skills.
  • Digital User Experience (UX).
  • org enhancements.
  • Digital User Experience (UX).

Know-how:

• Requires specialised knowledge of techniques, equipment and processes relating to digital content administration practices, services, and suppliers.
• Short term planning (6-12 months) involves conducting the planning of activities to meet and optimise processes in the marketing, digital and technology value chains
• Organise, plan, and prioritise tasks for self to ensure that work gets done effectively and efficiently.
• Interact with clients, and professional teams - influencing, motivating and encouraging specific behaviour.

Problem-solving:

• Apply business acumen and sound common sense to the analysis of digital content within defined standards.
• Monitor changes in the environment and is quick to act upon potential opportunities, risks, and challenges.
• Consider all the facts, options, and possible outcomes prior to making decisions.
• Analyse and diagnose performance issues in order to maximise or leverage product strengths to deliver results.
• Deal with diverse problems in own area, using judgment and discretion to resolve them.

Accountability:

• Provide information and make recommendations regarding digital services to meet supplier / client needs.
• Solve a wide range of queries related to data management and analytics dealing with these sensitively and within operational/procedural limitations.
• Optimise and streamline existing systems and processes to support the business strategy in terms of cost efficiency, managing risks and improving the service offering.
• There are guidelines/ policies and procedures in place to be followed, but the incumbent needs constantly consider ways of improving productivity and cost efficiencies.

PACKAGE & REMUNERATION

• Negotiable depending on Qualifications and Experience.

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